ChatGPT citations reward ranking and precision over length: Study
Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.
ChatGPT citations favor pages that rank well, match the query in their headings, and stay tightly focused, according to an AirOps study of 16,851 queries. The top retrieval result was cited 58% of the time, and pages that answered the main query more narrowly outperformed broader, more comprehensive guides.
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