And, similar to the previous post on visualizing library engagement numbers, here’s a great one from Jeremiah Owyang on social media too:
To Understand Your Market, Harness The 7 Elements of Customer and Social Data
Read the post but the key elements are:
The 7 Elements of Social Data
Demographic Data
Product Data
Psychographic Data
Behavioral Data
Referral Data
Location Data
Intention Data
Conclusion: This is not complete as new data types will emerge.
Each of these data sets is essential to understanding the user and customer. How many does your library have?
Stephen
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.