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Pew Report on A Typology of Information and Communication Technology Users

I have finally had the chance to read through this report. It’s great although some people are reading too much into the labels.
A Typology of Information and Communication Technology Users
It’s a long one but read it. It covers an interesting prposal for various profiles of web users. The interesting part is that Web 2.0 is much farther along than I thought it was. Great.
Adoption.jpg
Out of the survey findings, Pew developed a categorization scheme based on ten types that fit into three broad categories:
Elite users (31 percent)
Middle of the road users (20 percent)
Those with few “tech assets” and limited use of technology
With 31% already in the slot that can take and can choose to take advantge of tese technological tools, we have a much larger market of ‘talented’ and ‘connected’ users than we might assume. It’s certaily well past the 15 chasm in Geoffrey Moore’s adoption curve in his book Crossing the Chasm.
Stephen

Posted on: May 16, 2007, 5:13 pm Category: Uncategorized

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