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Millennials Like QR Codes

Apparently Millennials like QR codes with % of them using them.  It’s a leap from discounts to library use but it’s a start. Libraries do have useful and ‘free’ stuff.

It Turns Out That There IS A Demographic That Likes QR Codes
Read more: http://www.businessinsider.com/it-turns-out-that-there-is-a-demographic-that-likes-qr-codes-2012-6#ixzz1xrusG6rZ

“Based on Teen Vogue data:

  • 78 percent want coupons or discount offers
  • 74 percent want prize giveaways
  • 66 percent want access to beauty how-tos
  • 61 percent want fashion look-books
  • 59 percent want access to fashion DIYs

According to Scanbuy, which creates QR codes for brands, 13 million scans were processed in 2012 Q1, and a ScanLife study says that 86 percent of marketers will use QR codes in 2012.”

Stephen

 

Posted on: June 26, 2012, 7:32 am Category: Uncategorized

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