Broadband Personas

Here’s an interesting grouping of broadband personas that I picked up from Gwen at Internet News.
The full article by Enid Burns called “Five Personalities Emerge From Broadband Users” is here.
Good insights include:
“Broadband users are often characterized as “one homogenous group of people,” [and like most generalizations, they’re not!]
“Broadband growth has continued at a 60 percent compound annual growth rate, reaching one-third of all Americans over age 13.”
“Its adoption has created a population of five segments with unique characteristics: content king; social clicker; online insider; fast tracker; and everyday pro.”
“The content king looks to the Web for entertainment. … Social clickers, who skew both young and old, use the Internet as a means of communication. … The online insider consumes content across the broader Web. … Fast trackers typically use the Internet to seek out news and information. … The everyday pro is characterized by personal productivity and efficiency and looks to the Internet to fulfill those needs.”
It’s an interesting article with more detail on each persona.
Stephen