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Seeing The Back of Your Head

My colleague, Bob Molyneux, is fond of saying this:
“You can’t see the back of your head.”
I love this phrase. How do you see the back of your head? What is the metaphoric back of the library head?
Is it our non-users? What do we actually know about them. Some recent research for a large metropolitan public library appears to show that non-users support libraries at a higher rate than library card holders. Hmmmm. Why?
Is it our virtual users? With many libraries experiencing the majority of their use through their websites and e-services, how do you see these users? Are we driving decisions based on just the users who show up in person in front of our head? Can we assume they’re the same? different?
What’s happening outside of our libraries in the broader community? Are we there and sharing it with our colleagues? If we don’t see it, is it real. Are we treating what’s happening behind our head like a tree falling in the forest? It makes a sound, whether we’re there to hear it or not!

Posted on: May 9, 2006, 8:44 am Category: Uncategorized

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