UK Teen Attitudes to Public Libraries

Here’s a link to a June 2006 study by the UK Dept. of Culture, Media, and Sport, the Museums and Libraries Archive Council and the Laser Foundation.
A Research Study of 14-35 year olds for theFuture Development of Public Libraries: Final Report
What is interesting about this report is that it doesn’t just enumerate the current perception of this key market but also makes clear recommendations for the direction of “modernisation” of public libraries. It also addresses key messages for marketing and promotion of libraries to this demographic segment.
I don’t guess that these results are universal but this report could serve as a good start for a discussion.
Stephen