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Gaining Attention

Creating Passionate Users’ Kathy Sierra has another fabulous post. Don’t you just love her graphics? How do libraries break through the user fog? Look at this user attention snapshot:
competingforattention_1.jpg
Wow. How do we interpersonally, on our websites and resources, portals and programs, bricks and clicks, break through?
She suggests the following:
Be Visual
Be Different–Break Patterns and Expectations
Be Daring
Change Things Regularly
Inspire Curiosity
Pose a Challenge
Be Controversial and Committed
Be Fun
Be Stimulating. Be Exciting. Be Seductive
Help them have Hi-Res Experiences
Hmmm. Are we different enough to get more attention? Are we different from the competition? Are we different from their expectations? Are we different from their usual epxeriences? Are we different from their grandmother’s library?
Stephen

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Posted on: September 15, 2006, 9:28 pm Category: Uncategorized

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