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The 2007 Cel Phone

Here are Roman Polzs’ of Agere Systems predictions for what the cel phone will look like in 2007:
1. CD-Quality Music Will Be The Killer Cell Phone Application
2. Mobile TV Use on Cell Phones Will Grow, but Not as Fast as CD-Quality Music
3. The Earliest and Most Frequent Users of Mobile TV Will be People Riding Trains To and From Work
4. Digital Cameras on Cell Phones Will Have Less Customer Adoption Compared with Music
5. The Entry-Level Cell Phone Market Will Be the Sweet Spot for CD-Quality Music Applications
6. India Will be the Fastest Growing Cell Phone Market for the Next Several Years
7. Simultaneous Cell Phone Applications Will Be Crucial; Those Who Don’t Offer Them Will Lose Out to Those Who Do
8. More Feature-Rich Cell Phones Will Be Key in Enabling Wireless Service Providers to Boost Their Average Revenues Per User
9. 3G Cell Phones Will Not Be All About Merely Enabling the Connected Lifestyle, but Rather Perfecting the Connected Lifestyle
10. More Collaborations Will Be Necessary to Survive and Thrive in the Cell Phone Market
More detail here.
2007 is a tipping point year in the US and Canadian markets. The infrastructure will start catching up quickly to that in Asia and Europe. The market is primed and ready for more content and services. There will be decisions aplenty and if you thought you got a lot of telemarketing calls and pop up ads from your service providers before…just wait! The form factor of the devices has been tested and launched in smaller markets so adoption rates will be speedy. There are enormous implications here for libraries if digital phones of many types becomes the dominant device. Think XML and smaller screens. Think ADA compliance. Think graphic/photo, video, gaming and audiobook content growth. Think short term disposable phone blogs. Think text messaging services for reference and holds/overdues. Think music collections. Think browseless internet applications through the phone. Opportunity knocks. Information at the point of need.
I’d add one other prediction – these changes will comprise of mosaic of adoption styles, behaviours, and devices for quite some years and especially in the 18, 19 and 20-somethings. We haven’t even seen the component phones rise yet (spectacle screens, tiny hearing aid size head sets, ring size handsets, shareable gaming tools, …)

Posted on: December 17, 2006, 10:10 am Category: Uncategorized

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