Converting Web Users Into Borrowers

I was intrigued by this graphic from the Information Visualization blog. Read the original post to learn more.

So, we want to get good library card penetration in our communities. Right?
So, I’m not suggesting we spam our communities but do we make it easy to sign up?
1. Do we have an easy printable form on our websites?
2. Can you sign up for an instant card on the web? (I can get a plane ticket, credit card and bank loan this way!)
3. Is it easy to get a card?
4. Do we ask our current card holders to sign up friends? Is there a simple contest to reward them?
5. Are we asking enough folks to drop down the numbers of new users we want?
6. How many partner sites do I have that link to our forms? (New condos? Schools? clubs? etc.)
Have we adapted our card campaigns to the web enough?
Any other ideas to share in the comments….?
Stephen