Are TV and Video Habits Changing?

Picked up from ResourceShelf.
blinkx Survey of TV and Online Video Habits Reveals Surprising User Behavior »
Double Dipping, Typers vs. Talkers and Media Multitasking Stand out as Common Activities
blinkx had Harris Interactive do a survey for them about television and online video viewing habits. It’s very interesting and hints at the changes coming for those libraries that invest in CD-Rom, DVD, YouTube, and other streaming media. I really like the distinction between talkers vs. typers and the concept of virtual double dippers.
Survey Highlights
“A summary of some other highlights from the survey include:
78% of adults who watch television use the web while doing so
35% report doing so often or always
62% of double-dippers surf for content related to what they’re watching
40% of them look for products/services that appeared in or were advertised during the program they’re watching
39% of them look for upcoming/related events
When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).
When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites”
Stephen