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Is There a Magic Metric for Library Websites?

John Jantsch from Duct Tape Marketing blog asks “Is There a Magic Metric?” It’s an intriguing question and he links to Google analytics as well as an “>interesting video.
What struck me in the posting was the simple question in the post:
Can you aim for “50% – meaning 50% of the visitors to your site take an action leading to another page”?
Read up on Google Analytics, bounce rates and metric. Ask yourself what the magic number would be for library websites. What is the circulation metric for virtual lbraries? Is it different by type of library? community? hmmmm.
Stephen

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Posted on: September 1, 2008, 3:13 pm Category: Uncategorized

By: stephen

rev="post-1875" 2 comments

2 Responses

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  1. Tony Hirst said
    on September 1, 2008 3:45 pm

    I’m in the middle of a series of posts looking at the use of Google Analytics on an academic Library website (the Open University Library):
    http://ouseful.wordpress.com/category/analytics/
    The results show how on the one hand Library users segment into different user groups, and on the other the Library site itself segments as far as usage is concerned.
    We’ll be talking about the results at ILI2008
    tony

  2. Jenny Reiswig said
    on September 2, 2008 4:03 pm

    Really nice job on the Analytics… er… analysis, Tony! Wish I could be in London.
    The question of how sticky our site “should” be is one that’s interested me for a long time. Does a low-use page mean we should dump that page or make it better? If we have a low bounce rate, does that mean our site is interesting or that users have to click too much?