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How Prevalent is Twitter?

From The Pew:
Twitter and status updating
“As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others.
Twitter and similar services have been most avidly embraced by young adults. Nearly one in five (19%) online adults ages 18 and 24 have ever used Twitter and its ilk, as have 20% of online adults 25 to 34. Use of these services drops off steadily after age 35 with 10% of 35 to 44 year olds and 5% of 45 to 54 year olds using Twitter. The decline is even more stark among older internet users; 4% of 55-64 year olds and 2% of those 65 and older use Twitter.
The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood than an individual also uses Twitter. Twitter users and status updaters are also a mobile bunch; as a group they are much more likely to be using wireless technologies — laptops, handhelds and cell phones — for internet access, or cell phones for text messaging.
Overall, Twitter users engage with news and own technology at the same rates as other internet users, but the ways in which they use the technology — to communicate, gather and share information — reveals their affinity for mobile, untethered and social opportunities for interaction. Moreover, Twitter as an application allows for and enhances these opportunities, so it is not so surprising that users would engage in these kinds of activities and also be drawn to an online application.”
The full PDF is here.
11% already! That’s fast. It has certainly been my experience that loads of folks are twittering. I remember when I started seeing URL’s in every advertisement in magazines and on TV. That was a sign when conservative media gt on board. Now I can’t watch CNN without watching Cooper, Wolf or Rick being distracted by folks tweeting at them. And following the election was a real treat per tweet.
I’ve been following a few libraries that are makng their tweets available. It’s simple stuff like hours and events. Right this minute I saw one about Oscar winners form the past in the library’s books and DVD collections. Pretty creative way to promote the library brand – or keep staff in the loop on the latest changes and fun events.
CIO Magazine did a quick overview this week:
Twitter Etiquette: Five Dos and Don’ts
“Twitter beginners need to understand the rules of etiquette for the service. So before you stick a foot measuring 140-characters-or-less in your mouth, check out our advice on how to follow and un-follow, share politely, direct message appropriately, and more.”
Their beginner’s guide about how to get started on Twitter is here.
Play for a while. If you like it, stay. If you don’t you now have an informed opinion based on experience and can leave!
Stephen

Posted on: February 15, 2009, 3:30 pm Category: Uncategorized

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