Blogging at the Fortune 500

Fortune 500 Blogging Study
“Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you are in the standings, the more likely you are to have a blog. The study reported that of the top 100 Fotune 500 companies, 38% (31 companies) have a corporate blog. Those listed 101-200, 25% (20 companies) have a corporate blog. The top 200 companies account for 63% of the Fortune 500 corporate blogs. In contrast, the bottom 200 (those listed 301-500) account for 26% of the Fortune 500 corporate blogs.”
Other soundbites:
1. “The Fortune 500 lags behind over sectors as the 57% of charities, 41% of higher education institutions, and 39% of the smaller Inc. 500 have institutional blogs.”
2. “28% linked to a corporate Twitter account.”
3. “Over 90% of the Fortune 500 blogs take comments, have RSS feeds and take subscriptions.”
So there you go. I think a similar study fo the top 500 libraries would find that we’re beating the pants off of the Fortune 500 at engaging with our communities!
Stephen