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Teens and Tweeting

We often think of new technologies as being all about the young folk. Not always. Sometimes the early adopters are from other categories.
Check out this graphic:
twitterteens.gif
These two postings are worth a read if you’re doing some strat planning about what technologies to use to attract and communicate with certain market demographcs:
Stats Confirm It: Teens Don’t Tweet
Why Teens Don’t Tweet
Both postings have generated some controversy and engaged a few teens – even!
Stephen

Posted on: August 6, 2009, 9:46 am Category: Uncategorized

One Response

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  1. Another perspective on this recent study and the data: http://pamelarosenthal.wordpress.com/2009/08/05/teens-dont-tweet-not-true/
    Seems that teens are adopting Twitter at a considerably faster rate than other age groups.