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The Cost of Free

I’ve heard, too many times, that everyone should just go on the advertising based model. This is usually espoused by someone who has never sold an ad in their life.
However, we do note that many of our most valued ‘free’ stuff has ads as part or all of its business model. It’s not immune to the business cycle though to – check out this graphic:
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I look forward to the day libraries embrace ads everywhere (yes, that’s tongue in cheek in case you haven’t noticed) so that they can be truly Googlefied..
Stephen

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Posted on: September 10, 2009, 5:37 am Category: Uncategorized

By: stephen

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