Does Your Library Director Blog or Twitter?

I liked this poasting over at Intranet Blog:
8 ingredients of a great executive blog
Toby Ward has listed 8 key ingredients to a truly great executive blog, with good and bad examples for each:
1: Audience specific content (well-written & subject focused).
2: Current, fresh content (timely).
3: Easy to navigate(content categories).
4: Social media integration (bookmarking, sharing options, Twitter).
5: Audience engagement (user comments & responding to comments).
6: Clean design (not cluttered with ads and crap).
7: Cross promoting the business (without blatant advertising).
8: Text + Multimedia (large blocks of text turn-off readers)
The examples of good and bad executve blogs are interesting and show that CEO’s aren’t always ready for prime time.
Stephen