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Another trend that affects DVD sales and circulation

I think this simple stat and marketshare beachhead says a lot about the trends in watching video.

STAT OF THE DAY: Almost Everyone Online Is Watching Video
Rory Maher, Feb. 18, 2010

“86% of the total U.S. online population, or 178 million people, viewed online video content during December 2009. That’s up about 20% from last year and almost as large as the number of US citizens living in a household with TV (292 million). Source: comScore”

I am very interested this since it appears that North America is catching up with the rest of the developed world. Now if only our cable, tel, and mobile networks would too!


Posted on: February 23, 2010, 10:15 am Category: Uncategorized

2 Responses

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  1. Maybe I am too damn literal (and I am currently doing my state’s public library statistics, so I could be focused on that), but I think this is something that Walt Crawford would call attention to as overstating the case.

    If it was done by survey, I’d like to know the question asked (the linked page does not say), and it most certainly could include anyone who watched a YouTube video. I have not watched a whole movie (nor would I want to) on my computer. I bet there are many more.

    On the other hand, I do agree that it is a trend which bears watching. I just don’t think it is as widespread for longer content as the article seems to say.

  2. Based on what I’ve seen elsewhere and reading that item word for word, I’d say (a) it’s literally true, (b) it’s also essentially meaningless. Did 86% of the online population watch at least one YouTube clip during December 2009? Most likely. Is there a dramatic shift of actual TV viewing (let’s call it long-form video) away from TV to the internet? Not according to other sources.