The latest from the Pew Research Center:
Millennials – A Portrait of Generation Next: Confident. Connected. Open to Change.
Feb. 2010
“This report on the values, attitudes, behaviors and demographic characteristics of the Millennial generation was prepared by the Pew Research Center, a nonpartisan “fact tank” that provides information on the issues, attitudes and trends shaping America and the world. The Center does not take positions on policy issues…Generations, like people, have personalities, and Millennials — the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium — have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. They are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history. Their entry into careers and first jobs has been badly set back by the Great Recession, but they are more upbeat than their elders about their own economic futures as well as about the overall state of the nation.”
1 Overview
2 Demography
3 Identity, Priorities, Outlook
4 Technology and Social Media
5 Work and Education
6 Family Values
7 Lifestyle
8 Politics, Ideology and Civic Engagement
9 Religious Beliefs and Behaviors
Follow this Link to the 149 page PDF.
I think that this is Pew’s largest study and report yet on the big generation
Stephen

2 Responses
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These Pew Research Center reports are fantastic – I cited some of them in my Master’s thesis. Is there anybody like the Pew Center studying trends in Canada, the UK or elsewhere?
I noticed when I saw this that some of the findings in this report seemed to run counter to other findings by Forrester regarding technolocy use and adoption and growth of same as related to age group. I did like the recent Pew survey that gauged our age by techbology adoption and other factors, because I came out two generations younger than my actual LOL.