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The State of the Blogosphere

Despite claims of its imminent death by some, blogging seems quite healthy. Here’s some stats:

“• More than 133,000,000 blogs have been indexed by Technorati since 2002
• 77% of Internet users read blogs according to Universal McCann
• Two-thirds of Bloggers are male
• More than half are married and more than half are parents
• 60% are 18-44
• 75% have college degrees and 40% have graduate degrees
• One in four has an annual household income of $100K+
• Around half of Bloggers are working on at least their second blog
• 68% have been blogging for two years or more
• 86% have been blogging for at least a year
• 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
• 72% say they blog in order to share their expertise.
• 61% say they blog in order to supplement their income.
• 53% of professional Bloggers are interested in attracting new clients from blogging.
• 72% of those who are self-employed and blogging are interested in attracting new clients.
• 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
• Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.
• 15% of Bloggers spend 10 or more hours each week blogging.
• One in five Bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week.
• The majority of blogs use tags (85%).
• 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
• Bloggers participate in an average of 5 activities to drive traffic to their blogs.
• 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
• Of those who have monetized their blogging to at least some extent:
• 54% are Part-Timers
• 32% are Self-Employed Bloggers
• 14% are Corporate Bloggers
• 51% of Corporate Bloggers – 58 respondents – report receiving a salary for blogging.
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
• 58% say that they are better-known in their industry because of their blog”

Source: State of the Blogosphere 2009

More useful commentary here:

Blogging in 2010: What You Need To Know


Posted on: March 18, 2010, 12:02 pm Category: Uncategorized

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