Many of the resources we use in libraries are highly subsidized by advertising. This is from Google economist Hal Varian’s presentation on newspaper economics, “the most bullish signal about investing in the Internet that I have seen this year.”
Read more: http://www.businessinsider.com/chart-of-the-day-media-share-of-us-advertising-1949-2009-2010-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz0qI5kzfH6
Check out this chart:
Draw some conclusions or scenarios about what resources are at risk and how formats are mutating.
Stephen
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