This post puts some things in perspective. We often hear people claiming that the web will change everything and that there is plenty of room for growth there. There is wome interesting stats from Business Insider:
The Internet Is Still Ridiculously Small
“The internet is huge, and getting bigger. But it’s also ridiculously small.
Especially when you compare it to the rest of the world.
Don’t trust us?
Online advertising is about $40 billion. That’s huge! How big relative to total advertising spending? Still less than 10%
PayPal processed $86 billion in online payments in the twelve months ending Q3 2010. That’s huge! How much did Visa and MasterCard process over that time? Several trillion.
How much revenue did Amazon do in 2010? Almost $25 billion. That’s huge! How much did Wal-Mart do? $405 billion.
Just a reminder of how small the internet still is.
And of how much room we have to grow.”
Read more: http://www.businessinsider.com/the-internet-is-still-ridiculously-small-2011-1?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#ixzz1AJkMyqI8
We can see the same huge ratios in e-books to p-books sales as well as in total hard copy collections to total digital content globally.
Yes, there’s a lot of room for growth and it’s a wild ride.
Stephen
2 Responses
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I think the compare is not totally fair, such as Palpay vs. Visa. For example I have a Palpay account, but most of my online purchases were done by Visa.
” it’s a wild ride”
Well if the internet certainly feels like a roller-coaster