Since we are entering an era where infuencing people’s, leaders’, and politicians’ perceptions of libraries and librarians, I recommend that you read some of David Armano’s recent work and postings:
The Six Pillars of Influence
1. Reach
2. Proximity
3. Expertise
4. Relevancy
5. Credibility
6. Trust
Pillars of the New Influence
Harvard Business Review Blog
Tuesday January 18, 2011
by David Armano
Influence: The art of advocacy.
Stephen
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