US Facebook Data

Facebook Now Has 149M Active Users In The U.S.; 70 Percent Log On Daily

Ogilvy and Buddy Media report:

– “149 million Americans now actively use the social network”
– “70 percent of these active users in the U.S. log on to the social network daily”
– “France has 22 million active users, with 65 percent returning daily”
– “the UK has 29 million active users”
– “Canada has 19 million active users”
– “Facebook says its has over 500 active users” and “generally, 50% of the networks active users log on to Facebook daily, but in these major countries mentioned, it appears that the rate is much higher.

So in the major markets where libraries are a deep part of the culture, people are also deeper and more regular Facebook users. Hmmmm. Can any US library afford to not have a social media policy where potentially 70% of their internet-based users are one a single site on a daily basis?

Stephen