Outbrain Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers

Outbrain Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers

Outbrain’s inaugural study on how people discover and engage with content on the web:

“Currently, search methods (including Google, AOL Search, Bing, Yahoo and Ask) send the largest slice of referral traffic to content. Links from publisher sites make up 31% of referral traffic to content pages (this includes manual partner syndication, linkswaps, Outbrain recommendations of content to content, etc.), portal homepages (AOL.com, Yahoo.com, MSN.com) account for 17% of traffic, and finally, social media sites (Facebook, Twitter, StumbleUpon, Fark.com, reddit, Digg) send 11% of traffic to content pages.”

See more beyond the link.

Stephen