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Is the UK addicted to Smartphones? Are we?

Are Smartphones Taking Over Our Lives? (STUDY)

Ian Jukes at the 21st Century Fluency Project blog reports on new OFCOM research that “portrays the UK as a smartphone-addicted country. Mobile data services have increased 40-fold in a three-year period in the country, and more than a quarter of adults and nearly half of teenagers own a smartphone.

The 341-page report, released by UK telecommunications regulator Ofcom, is sprinkled with nuggets of information about mobile data consumption among smartphone users, as well as larger telecommunications trends in Internet, radio and TV usage.

Here are some of the takeaways regarding smartphone usage:

• 37% of adults and 60% of teens admit they are highly addicted to their smartphones.
• 81% of smartphone users make calls every day compared with 53% of regular users.
• 23% of teenagers claim to watch less TV and 15% admit they read fewer books as a result of their smartphone use.
• 51% of adults and 65% of teens say they have used their smartphone while socializing with others.
• 23% of adults and 34% of teens have used their smartphones during mealtimes.
• 22% of adult and 47% of teens admitted using or answering their smartphone while in the bathroom.
• 58% of adult males owned a smartphone compared with 42% of females.
• Among teenagers, 52% of females use smartphones compared with 48% of males.
• The majority of adults (32%) identified Apple’s iPhone as their favorite device, while the majority of teens (37%) prefer the BlackBerry.”

Wow. I casually observe that Canada and the US aren’t much different!


Posted on: August 25, 2011, 8:00 am Category: Uncategorized

2 Responses

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  1. Jay Velgos said

    Stephen: The last bullet point was the biggest surprise to me. Teens preferring BlackBerries? That certainly runs counter this infographic from last year that immediately came to my mind:
    How iPhone Users and BlackBerry Users See Each Other

  2. Jay: I think that it’s a regional diference (based on local observation) between the UK and North America. Then again, I see quite a few of m neices and nephews on BB’s.