Search Engine Market Share and what keeps Larry awake at night at Google

Is Google unassailable in the consumer search space? What about MS? Read these two posts:

Search Engine Market Share, November 2011

http://www.searchenginejournal.com/search-engine-market-share-november-2011/37684/

LARRY PAGE’S NIGHTMARE: How Google Could Stumble And Fall Apart (GOOG)

1. Google is still mostly a one-trick pony.

2. Google’s search traffic goes flat

3. Users turn elsewhere to find product information

4. Google runs out of levers to pull to increase revenue per search

5. Social networks prove better results for advertisers

6. Google+ gets a lot of sign-ups, but not a lot of long-term engagement.

7. Display advertising slumps.

8. Android spins out of control.

9. The Feds block the Motorola deal.

10. The EU cracks down hard.

11. Lack of focus and slipshod product releases sink efforts to build a thriving new  business.

12. Wake up, you’re dreaming!

Read more: http://www.businessinsider.com/larry-pages-nightmare-how-google-could-stumble-and-fall-apart-2011-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29#11-lack-of-focus-and-slipshod-product-releases-sink-efforts-to-build-a-thriving-new-business-11#ixzz1gWmtkCO6

Of course, Steve Ballmer over at Microsoft has nightmares too:

STEVE BALLMER’S NIGHTMARE: How Microsoft’s Business Actually Could Collapse

1.  The iPad eats the consumer PC market.

2. Employees gradually switch away from using Windows PCs for work.

3. Windows 8 fails to stop the iPad.

4. Loyal developers start to leave the Microsoft  platform.

5. Windows Phone gets no traction despite the Nokia deal and RIM’s collapse.

6. Office loses relevance.

7. Microsoft’s other business applications start to erode.

8. The platform business collapses.

9. The Xbox was never going to make up the slack, and Microsoft can no longer  afford to keep investing in it.

10. Microsoft suffers a huge quarterly loss. Ballmer retires to play golf.

11. Phew. it was all just a bad dream.
Read more: http://www.businessinsider.com/steve-ballmers-nightmare-how-microsofts-business-really-could-collapse-2011-11#10-microsoft-suffers-a-huge-quarterly-loss-ballmer-retires-to-play-golf-10#ixzz1gWoiG0qm

2012 is gonna be inneresting, eh?

Stephen