Understanding Panda and Google

It’s incumbent on all of us as information professionals to understand Panda and the changes to the Google Algorithm to address content farms and content spam.  As you can see from this posting, it’s a big game of whack-a-mole.

Looking Back on the Year of the Panda: Google Algorithm Changes

http://www.techipedia.com/2011/google-panda/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+techipedia+%28Techipedia%3A+Tamar+Weinberg+on+Social+Media+Marketing+Strategy%29

Top 10 Google Algorithm Changes of 2011

1. Jan. 28: Attribution Update
2. Feb. 23: First Panda Update (Farmer Update)
3. April 11: Panda update 2.0
4. May 9: Panda Update 2.1
5. June 21: Panda update 2.2
6. July 22: Panda update 2.3
7. Aug. 12: Panda update 2.4
8. Sep. 28: Panda update 2.5
9. Nov. 18: Panda Update 3.1
10. Dec. 1: Ten More Updates Announced

See the details in the post:

http://www.techipedia.com/2011/google-panda/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+techipedia+%28Techipedia%3A+Tamar+Weinberg+on+Social+Media+Marketing+Strategy%29

Each Panda update meant something different for each site. Some were hit hard by one update and others remained untouched. It is safe to say that the majority of sites have been affected by at least one of the Panda updates in 2011 in terms of where they appear in your search results.

Stephen