Introduction to Divergent Thinking
Sir Kenneth Robinson makes a lucid, three-minute case for the power of divergent thinking and offers a surprising factoid (which intuitively you already know).
Via The Heart of Innovation blog
http://www.ideachampions.com/weblogs/archives/2011/12/intro_to_diverg.shtml
Stephen

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I believe Brainstorming is a very useful way to stimulate the divergent thinking, though it’s not the only one. Setting up some ground rules for random associations can also be quite helpful.