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74% of book buyers have never bought an ebook

74% of book buyers have never bought an ebook

via TeleRead & InfoDocket

January 25, 2012

http://www.teleread.com/paul-biba/74-of-book-buyers-have-never-bought-an-ebook/

“Last year was widely perceived to be a year of outrageous  e-book growth, but some new research suggests otherwise. According to  new data from Bowker and the Book Industry Study Group, the number of  book buyers who also purchased an e-book increased by 17 percent in  2011, compared to 9 percent in 2010 – well below the 25 to 30 percent  growth that some had hoped for.

E-books now make up 26 percent of adult fiction purchases, compared  to 11 percent of children’s book purchases and 3 percent of cookbook  purchases.

Seventy-four percent of book buyers have never bought an e-book (and  14 percent of those actually own an e-reader or tablet but choose not to  use it to read e-books).

Read the Complete Article

Yes, the emerging book and reading environment will be a hybrid environment for a very long time.

Stephen

 

Posted on: January 27, 2012, 7:49 am Category: Uncategorized

One Response

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  1. I wonder how many e-book readers have ever purchased an e-book. I’ve read well over 100 books on my nook yet only bought one very inexpensive one just to see how it worked. For all the others I’ve used Open Library, the Guttenberg Project, and the University of Adelaide Library. I’ve also downloaded one from my local public library but found the process painful; much worse than downloading audio books from Overdrive.