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21 Situations when you should not innovate:

Good list!

21 Situations when you should not innovate

by Gijs van Wulfen

  1. When you are sure your market is not changing the coming five years.
  2. When your clients are even more conservative than you are.
  3. When your old formulas are still giving great results the coming years at no risk.
  4. When brand – and line extensions bring you a lot of extra turnover and profits.
  5. When the urgency to innovate is completely absent.
  6. When you do not get money and manpower to do it.
  7. When your company is in a short-term crisis.
  8. When your organisation is working at full capacity to meet the huge demand of today.
  9. When everybody says we have to innovate and no one wants to be responsible.
  10. When you don’t have a clue what you are looking for.
  11. When there is no real business need and it’s only nice to have.
  12. When you don’t have a clue what’s going on at customers.
  13. When there is no support at the top.
  14. When people in your organisation are not prepared (yet) to break their habits.
  15. When people in your company are lazy, just copying others work.
  16. When there is no vision where you want to go in the future.
  17. When long term planning means looking three months ahead.
  18. When everybody fears failure.
  19. When everybody will attack and ridicules the newness of it.
  20. When important stakeholders will block it at any time.
  21. When you’re latest innovations are so successful you should exploit them first.”



Posted on: May 21, 2012, 7:12 am Category: Uncategorized

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