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MOBILE USAGE: How Consumers Are Using Their Phones, And What It Means

MOBILE USAGE: How Consumers Are Using Their Phones, And What It Means

http://www.businessinsider.com/mobile-usage-how-consumers-are-using-their-phones-and-what-it-means-2013-2?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29

“Mobile is no longer a communications utility, but a media distribution  hub. According to eMarketer, mobile now accounts for 12 percent of Americans’  media consumption time, triple its share in 2009.

Where is this consumer attention being focused?

The biggest beneficiaries have been mobile apps. Time  spent on apps dwarfs time spent on the mobile Web, and smartphone  owners now spend 127  minutes per day in mobile apps.”

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Read more:  http://www.businessinsider.com/mobile-usage-how-consumers-are-using-their-phones-and-what-it-means-2013-2#ixzz2Lpe6oZ9J

Stephen

Posted on: February 25, 2013, 6:41 am Category: Uncategorized

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