HBR Blog Network
What We Talk About When We Talk About “Social”
by Nilofer Merchant
I really like this article since it creates distinctions about the various kinds of social.
Sometimes it helps to see distinctions side by side:
| Term | Origin | Implication |
| Social Media | Chris Shipley and ClueTrain Manifesto | Moving marketing from a monologue to a dialogue. |
| Enterprise 2.0 | Andrew McAfee | Tools can speed information flow and tear down siloes. |
| Social Business (1.0) | Mohammed Yunus | Make profits and meaning (at the same time). (Also referred to as Social Innovation or Social Entrepreneurship.) |
| CrowdSourcing / Open Innovation | Clay Shirky / Henry Chesborough | Leverage others to create value for you. |
| Social Business (2.0) | Peter Kim (and Dachis organization) | By being more connected, (i.e. using social tools), a company can generate greater value to all its constituents. |
| Social Era | Nilofer Merchant | Connected individuals can now do what once only large centralized organizations could do, which changes organizational structures and individual power. |
Check out the posting.
Stephen
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Continuing the Discussion
RT @sabram: What We Talk About When We Talk About “Social”: http://t.co/naOsRbUPsv
RT @sabram: What We Talk About When We Talk About “Social”: http://t.co/poqBOsJCnG
RT @sabram: What We Talk About When We Talk About “Social”: http://t.co/PCWjWKvNge #fb
RT @sabram: What We Talk About When We Talk About “Social”: http://t.co/naOsRbUPsv