BII REPORT: How Consumers Are Using Their Phones, And What It Means

BII REPORT: How Consumers Are Using Their Phones, And What It Means

Read more:  http://www.businessinsider.com/bii-report-how-consumers-are-using-their-phones-and-what-it-means-2013-44#ixzz2RgEiJ4Wi

“Where is this consumer attention being focused?

The biggest beneficiaries have been mobile apps. Time  spent on apps dwarfs time spent on the mobile Web, and smartphone  owners now spend 127  minutes per day in mobile apps.

In a recent  report from BI  Intelligence, we analyze the main mobile usage trends developers  and publishers should consider to be successful in mobile, detail how users  are consuming content on their mobile devices, take a look at the most popular  mobile activities, and examine how mobile usage is an additive activity.

Here’s an overview of the four usage trends developers and publishers  should consider: 

• The rise of gaming: Games  are the largest mobile app category and the biggest money-maker in the app  stores, accounting for 70% of Apple’s top-grossing apps. However, even with  the most addictive games, consumers’ attention is fleeting and companies run the  risk of becoming “one-hit wonders.”
• Mobile-social synergies: Social networking apps are  the second largest time bucket for mobile users. 39% of mobile users access  social networks. This includes mobile versions of desktop favorites, as well as  mobile-first networks like Instagram.  Mobile  holds promise for the social category, but monetization is far from a sure  thing. 
• The piggyback rule: The  only tried-and-true way for a mobile success is to take a popular usage category  and build a product that piggybacks on that activity to provide a unique  mobile-native experience. Instagram did it with photos, “Angry Birds”  with games, but other usage categories — news, weather, travel, video etc. — are  waiting for a similar hit.
• Portal erosion: Mobile  is a fragmented space, and consumers seem to like it that way. No one has  succeeded aggregating services via a single app or mobile website. The desktop  portal is fading with the advent of mobile. Yahoo Mail Traffic declined 12% in the 12 months leading up to December 2012. Carrier  attempts to build mobile portals have failed miserably. “

Read more:  http://www.businessinsider.com/bii-report-how-consumers-are-using-their-phones-and-what-it-means-2013-44#ixzz2RgF14t5S

Stephen