How to Increase Engagement with Your Audience

One of the great challenges of library social media strategies is actually engaging your audience and not just telling them things.  Here’s a good post from Search Engine Journal blog that provides some tips for success.

How to Increase Engagement with Your Audience

http://www.searchenginejournal.com/how-to-increase-engagement-with-your-audience/62866/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29

“At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video.  If we can view all these things as connection tools first and communication tools second that will make a huge difference. The ideas mentioned below will be far more effective.”

1. Cater to Self Interest

2. Ask Questions

3. Answer Questions

3. Co-Create Your Content with Your Audience

4. Tell Stories

5. Use Multiple Forms of Content

6. Showcase Your Humanity

“Engagement is not about growing the audience, but taking care of the one you already have. That’s how small audiences turn into loyal small armies.”

Stephen

Stephen