Have you done a great library land infographic? Has it gone viral?
The Definitive Guide to Writing and Promoting a Viral Infographic
Headlines:
Without a great concept, everything else is wasted effort
“For infographics in particular, it’s critically important to develop and execute a great concept. Not every idea works well as an infographic. There are a few criteria to consider when deciding whether or not an infographic is the right medium for your idea:
- Is the concept visual? Does it have a visual slant or a systems dynamic that can be conveyed in a visual way?
- Is the concept data-driven? Can a series of ideas and facts be used to tell an effective story?
- Is the topic focused enough for a single infographic? Have you chosen a topic that can be told in one image series or on a single page?
Once you’ve determined that your topic will work as an infographic, it’s important to consider timeliness and competition. Some aspects to think through include:
- Is this topic trending right now? Are there discussions on social media that would make this interesting? (A quick look at Google Trends or Twitter Search can help answer that question).
- If you Google your keywords + the word “infographic”, are there a lot of other infographics on the topic? If so, is your concept unique enough to stand out? Another place to look for related infographics is Visual.ly.
- Do we have enough original data or access to public information to create an interesting narrative?”
Titles
Find your narrative thread
Outline your key points
Gather your data
Choose your positioning
Transform your concept into an effective design
Decide what visual approach you want to take
What’s your visual hook?
Choose your color scheme
Design around the data
Test your design
Everything you need to know about promoting an infographic
Infographic SEO and Structure
Set up your home page
Set up embed code
Give it a great keyword-relevant title and alt text
Focus on the target keywords in body copy, URL, and file name
Add a thumbnail for social sharing
Include your URL in the visuals
Outreach
Syndicate your infographic
Submit to niche blogs
Connect it with guest posts
Disseminate to your audience
Post to relevant groups on LinkedIn
Stephen
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