When you perform a search, Google rarely takes your text at face value. Instead, it might suggest alternative spellings, provide some results based on synonyms and other grammatical forms of the words you typed (e.g. “shop” for “store” or “shopping” for “shop”), or display results with similar terms.  However, you can use the Verbatim tool to have Google search only for the specific terms you entered.”

The Google reading level tool is excellent for PR professionals to filter the content you want, based on your own knowledge levels and the type of content you are writing (e.g., a presentation, article, or white paper). You can tailor your results to a particular
reading ability using the “Reading Level” functionality within Google.”

The Google Discussions feature enables you to narrow your search results to forums, groups, and Q & A sites. This comes in handy when you’re looking for opinions, attitudes, or other forms of crowd-sourced information, especially as you can control how recent you want your results to be—perfect for comparing attitudes at particular times or browsing the latest viewpoints. The Discussions tool can also be used to gauge the level of interest in a specific topic and determine how much attention it has recently received.”

Google’s Patents search is perfect for in-depth research on scientific and technological developments.”

Google Images is a very useful tool for research as you can run a search through Google database and see where a specific image has been used. Even if you only have a picture from a newspaper and want to find more information about that specific topic, you can simply scan the image and run it through Google Images, and it will show you all the articles, blog posts, and absolutely every Web page where that image has been used.”

The final tool in our selection is the Google Blogs feature. It’s just as straightforward as it sounds and enables you to limit your search query to blogs. Recent research has shown that there are over 5 million active blogs that offer researchers a fantastic resource to find fresh and relevant search results from millions of feed-enabled blogs.”