Pleasure Reading Survey
http://www.nationalreadingcampaign.ca/research/pleasure-reading-survey/
“The National Reading Campaign recently commissioned a study by Environics Research Group to gather benchmark data about the pleasure reading habits of Canadians. Based on a nationally representative sample of 1,001 Canadians, the survey results revealed a population of passionate readers still very engaged with traditional reading platforms, and a group of Canadians not reading for pleasure in any medium.
Although the percentage of Canadians reading for pleasure is high, 12% of Canadians reported reading for pleasure less than they did last year and 5% admitted to not reading for pleasure at all. These figures combine to reveal that one in five Canadians does not read for enjoyment or does so less than they used to.
The study additionally revealed that:
- 49% have used library services in the past year
- 45% of Canadians reported that their reading of electronic publications has increased in the past year
- More men report an increase in reading e-publications
- Library use is higher in urban centres
Past research has found that reading for pleasure is linked to better overall satisfaction with life, higher incomes, healthier relationships (lower divorce rates), and better mental health.
The National Reading Campaign hopes that these figures will draw attention to the need to bring the benefits of reading for pleasure to all Canadians.
Results of the survey can be read here: Environics – National Reading Campaign – Survey report.”
Stephen
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