10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-social-medi_b_4325088.html#!

More detail after the link.

“1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

• This demographic has grown 79% since 2012.

• The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.

• For Facebook, this group has jumped 46%.

• For Google+, 56%.

2. 189 million of Facebook’s users are ‘mobile only’

3. YouTube reaches more U.S. adults aged 18-34 than any cable network

4. Every second 2 new members join LinkedIn

5. Social Media has overtaken porn as the #1 activity on the web

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

7. 93% of marketers use social media for business

8. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

10. 25% of Facebook users don’t bother with privacy settings”

Stephen