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FREE Registration OPEN: iSchool @ Toronto MOOC: Library Advocacy Unshushed: Values, Evidence, Action.

I am forwarding an announcement that may interest some of you and should be to all of you!

FREE Registration OPEN:

iSchool @ Toronto MOOC: Library Advocacy Unshushed: Values, Evidence, Action.

The Faculty of Information at the University of Toronto is hosting its first MOOC (Massively Open Online Course), entitled “Library Advocacy Unshushed: Values, Evidence, Action.”  Wendy Newman, a Senior Fellow and Lecturer at the Faculty, is offering a six-week adaptation of her popular online elective on advocacy for libraries and librarianship, giving anyone, anywhere in the world, the opportunity to learn more about advocacy for libraries and strengthening of the communities they serve. Register by February 24 at:

Learn how to be a powerful advocate for the values and future of libraries and librarianship. Be informed, strategic, courageous, passionate, and unshushed!

About this Course

How can we strengthen libraries and librarians in the advancement of knowledge, creativity, and literacy in the 21st century? Though libraries have been loved for over 3,600 years, their relevance in the digital age is being questioned, and their economic and social impacts are poorly understood. What is really essential about libraries and librarians, today and tomorrow? How can library members and all who support the mission of 21st-century librarianship raise the profile and support of these timeless values and services, and ensure universal access to the universe of ideas in all our communities? This course is based on what works. We’ll take an inspired, strategic, evidence-based approach to advocacy for the future of strong communities – cities, villages, universities and colleges, research and development centres, businesses, and not-for-profits.

The course will include:

  • Values and transformative impacts of libraries and librarianship.
  • Research on current perceptions of libraries and librarians.
  • Role of relationships in advocacy.
  • Principles of influence and their impact on advocacy.
  • Strategic thinking and planning in advocacy.
  • Effective communication: messages, messengers, and timing.

Highly recommended!


·       It’s free

·       It is an adaptation of a credit course here, and not in itself a credit course

·       Participants will receive a certificate if they complete designated assignments and quizzes (details are in the link above)

·       Or you can simply audit the course, if you prefer

·       Video lectures and interviews with guest experts can be accessed 24/7, at the participants’ convenience

·       It starts February 24!!!!!!!  and goes for six weeks

What have you got to lose?!

Watch the course intro video here:



Posted on: February 19, 2014, 12:00 pm Category: Uncategorized

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