Over 90% of the 150 million people on Instagram are under the age of 35
Here are some of the top statistics on Instagram’s users:
- Instagram is agnostic in the smartphone wars: The app’s users are neatly divided 50/50 between owners of Android and Apple devices.
- Similar to Pinterest, another photo-heavy platform, Instagram skews heavily toward women; 68% of its users are female, according to Appdata.
- Instagram also leans toward urban users; 17% of U.S. adult residents who live in urban areas use Instagram, compared to only 11% in suburban and rural areas.
- Instagram is about quality not quantity. Instagram accounts for 7% of daily photo uploads among the top four photo-sharing platforms (544 million daily uploads total). So it’s not as much of a heavyweight, in volume terms, as some might believe.
- Early data shows that Instagram video attracts more engagement than Instagram competitor, Vine.
Read more: http://www.businessinsider.com/instagram-demographics-2013-12#ixzz2vwoZuQPk
Stephen
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