The Rise of the Mobile Addict

The Rise of the Mobile Addict

http://blog.flurry.com/bid/110166/the-rise-of-the-mobile-addict

“We have defined a “Mobile Addict” as a consumer that launches apps more than 60 times per day. Looking at data Flurry sees from 500,000 apps across 1.3B devices as of March 2014, we know that on average, a consumer launches apps 10 times per day. So we have defined a “Mobile Addict” as someone who launches apps 6 times more per day than the average. “

Mobile Addicts Are Multiplying

Most Addicted? Teens, College Students and Middle-Age Parents

Now looking at age, the Mobile Addict segment over indexed on the 13-17 (Teens), 18-24 (College Students) and 35-54 (Middle Aged) age segments. In fact, Middle Aged consumers constituted 28% of Mobile Addicts, but only constituted 20% of the average mobile consumer.  The Addict segment under indexed on 25-34 (adults) and 55+ (seniors).

“Looking at the three charts above, we are starting to form a relatively clear picture of a Mobile Addict. Teens, College Students (skewing females) and Middle Age Parents.”

More past the link.

Stephen