Mobile, Social, And Big Data — The Intersection Of The Internet’s Three Defining Trends
Read more: http://www.businessinsider.com/mobile-and-social-drive-big-datas-potential-2014-5#ixzz31WVobjKs
“Consider:
- Facebook ingests approximately 500 times more data each day than the New York Stock Exchange (NYSE). Twitter is storing at least 12 times more data each day than the NYSE.
- CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Carry-everywhere devices are playing a large part in driving this explosion in data.
- Audience targeting and personalized predictive marketing using social data are expected to be some of the business areas that benefit the most from mining big data — 61% of data professionals say big data will overhaul marketing for the better, according to Booz & Company.
Yet:
- Most companies are underusing data: Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead of device fragmentation and shifting demographics.”
Stephen
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