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Tablets Challenge PCs as Leading Digital Video Channel in the US

Tablets Challenge PCs as Leading Digital Video Channel in the US

Time spent with tablet video grows more than 50% over 2013, but video ad dollars stay online

– See more at: http://www.emarketer.com/Article/Tablets-Challenge-PCs-Leading-Digital-Video-Channel-US/1010807#sthash.HFJ8wEtc.dpuf

The US market for tablet usage is maturing, and nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer. In 2013, 132.2 million US consumers used a tablet, and that number is expected to grow 11.3% this year to reach 147.2 million. Growth rates will taper off into the low single digits over the next few years, reaching 171.3 million tablet users by 2018, or 52.1% of the population.”

 

Stephen

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Posted on: June 9, 2014, 6:34 am Category: Uncategorized

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