INFOGRAPHIC: the ‘Average’ U.S. Facebook User
http://allfacebook.com/infographic-fialkov-digital-average-us-user_b133375
“There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook’s audience insights to paint a picture of Facebook users in the U.S.
According to Fialkov Digital, the average U.S. Facebook user is likely to be:
- Female (54 percent).
- 25 through 34 (24 percent of women, 28 percent of men).
- Married (46 percent).
- College-educated (63 percent).
- Renting their home (72 percent).
- Household income of $50,000 to $75,000 per year (29 percent).
- Living alone (27 percent).
- Home market value of $100,000 to $250,000 (46 percent).
- Using some kind of cards to make purchases (94 percent), usually bank cards (88 percent).
- Working in a sales job (17 percent).
- Accessing Facebook via desktop and mobile in the past 30 days (55 percent), with computers (34 percent) representing the most-used devices.
- Liked 18 pages in their lifetimes.
- Liked retailers’ pages, specifically Walmart‘s.”
Stephen
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