THE E-COMMERCE DEMOGRAPHICS REPORT: Men Turn Out To Be The Real Mobile Power Shoppers, Not Women
Read more: http://www.businessinsider.com/the-demographics-of-e-commerce-shoppers-2014-8#ixzz3C4Kck8Wv
“Here are the surprising facts about men’s e-commerce and mobile commerce habits:
- When it comes to e-commerce, men drive nearly as much overall spending online in the U.S. as women. The conventional wisdom is that women drive shopping trends, since they control up to 80% to 85% of household spending. However, In 2010, comScore estimated that women account for $6 out of every $10 spent online. In 2012, a Greenfield survey found that women account for 58% of online spending in the U.S.
- Men are more likely to make purchases on mobile devices. 22% of men made a purchase on their smartphones last year, compared to 18% of women. And 20% of men bought something on a tablet, while the percentage for women was 17%.
- Many men say they would like to shift all their spending online. 40% of American men aged 18 to 34 said they would “ideally buy everything online,” compared to only 33% of women the same age. (See chart, above.)
- Men are avid users of online auction sites: 43% of men ages 18-34 say they typically shop on online auction sites like eBay, compared to only 31% of women the same age.
- Men are price-conscious: Men of all age groups are more likely to look for lower prices on their phones than women, and are more likely than women to buy things on their phone.
- Male teens are also more avid e-commerce shoppers than their female counterparts: Among teens, the proportion of males who report shopping online (86%) is ten percentage points higher than that for teen girls (76%). Also, a higher percentage of teen boys say they shop at general interest e-commerce sites like Amazon (34%) and eBay (8%) than is the case among teen girls, who prefer more specialized and fashion-conscious sites.”
Read more: http://www.businessinsider.com/the-demographics-of-e-commerce-shoppers-2014-8#ixzz3C4Krh3Gq
Stephen
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.