9 great books on library marketing

9 great books on library marketing

Via CILIP: http://www.cilip.org.uk/cilip/blog/9-great-library-marketing-books

Building a buzz: Libraries and Word-of-Mouth Marketing

Barber, Peggy, and Linda Wallace. Building a Buzz: Libraries and Word-of-Mouth Marketing. Chicago: American Library Association, 2010. ISBN: 9278-0-83891-011-5.

Crash Course in Marketing for Libraries

Alman, Susan Webreck. Crash Course in Marketing for Libraries. Crash Course Series. Westport, CT: Libraries Unlimited, 2007. ISBN: 978-1-59158-430-8.

Creating your library brand

Doucett, Elisabeth. Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons. Chicago: American Library Association, 2008. ISBN: 978-0-83890-962-1.

Developing Strategic Marketing Plans That Really Work

Kendrick, Terry. Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries. London: Facet Publishing, 2006. ISBN: 978-1-85604-548-3.

Library Public Relations, Promotions and Communications

Wolfe, Lisa A. Library Public Relations, Promotions and Communications: A How-To-Do-It Manual. 2nd ed. How-To-Do-It Manuals for Libraries 126. New York: Neal-Schuman, 2005. ISBN: 978-1-55570-471-1.

Marketing and Public Relations Practices in College Libraries

Lindsay, Anita Rothwell, comp. Marketing and Public Relations Practices in College Libraries. CLIP Notes 34. Chicago: Association of College and Research Libraries, American Library Association. 2004. ISBN: 978-0-83898-295-2.

Marketing Your Library: Tips and Tools That Work

Smallwood, Carol, Vera Gubnitskaia, and Kerol Harrod, eds. Marketing Your Library: Tips and Tools That Work. Jefferson, NC: McFarland, 2012. ISBN: 978-0-78646-543-9.

The Library Marketing Toolkit

Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012. ISBN: 978-1-85604-806-4.

Visible Librarian: Asserting Your Value with Marketing and Advocacy

Siess, Judith A. Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago: American Library Association, 2003. Chicago: American Library Association, 2003. ISBN: 978-0-83890-848-8.

– See more at: http://www.cilip.org.uk/cilip/blog/9-great-library-marketing-books

Stephen