The Key to Infographic Marketing: The Psychology of the Picture Superiority Effect
“People remember pictures better than words, especially over longer periods of time. This phenomenon as we know it today, is called the Picture Superiority Effect*. It refers to the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by reading their written word form counterparts.”
Stephen
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Continuing the Discussion
RT @sabram: The Key to Infographic Marketing: The Psychology of the Picture Superiority Effect: http://t.co/svH8VrPbMx