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10 hot trends to watch from SXSW Interactive 2015

10 hot trends to watch at SXSW Interactive 2015

“Read below for the 10 trends that we feel will gain the most traction this March in Austin.

1) The startup economy continues to grow and grow. This has led SXSW to double the amount of space devoted to startup-related content in 2015 compared to what was offered in 2014.

2) International participation at SXSW Interactive is also seeing a sharp increase. Much of this growth comes within SXSW Startup Village, which more than ever reflects the global entrepreneurial movement.

3) From self-driving cars to alternatively-fueled vehicles to automobiles that can achieve flight torevolutionary ride-sharing programs, the transportation sector is undergoing dramatic changes — and these changes are well-represented in 2015 SXSW programming.

4) Closely related to these changes in transportation is the evolving landscape of delivery. More consumers want to be able to get more products more quickly, and the market is quickly adapting to these needs. Expect many sessions this March to focus on next generation delivery ideas.

5) Robots are gaining more traction and becoming more family friendly. At SXSW 2015, registrants can play with the machines that will be the backbone of our automated future at the three-day Robot Petting Zoo.

6) Social media has always been a big part of SXSW Interactive. In 2015, we will delve a little more into the dark side of this medium, ranging from the menace of cyberbullying to the social media skills of terrorist organizations.

7) We are closer and closer to a future where all objects are connected via the Internet of Things. At the 2015 SXSW Interactive Festival, more than 70 sessions make some mention of this term.

8) Geek innovation and disruption is targeting the health and medical industry. Building on the success of last year’s keynote speech from Anne Wocicki of 23andme, 2015 sees the launch of the inaugural SX Health and MedTech Expo.

9) Millennials want many things —including more meaning in their lives. The rebranded SXgoodumbrella of programming is a place where tech entrepreneurs, content creators and non-profits can brainstorm new ideas for a better tomorrow.

10) The barriers that have traditionally separated the music, film and interactive industries are increasingly obsolete. Witness the expanded selection of Convergence programming at SXSW 2015.”

SXSW: 10 inventions that will revolutionize retail

“At the talk, ‘10 Inventions that will Revolutionize Retail’, the panelists discussed five known unknowns regarding technology going forward:

  1. Moore’s Law still holds (every single 18 months we have a doubling of performance),
  2. computing power will become almost free,
  3. computer size will become almost invisible,
  4. computers will be all seeing – able to understand space and distance (3D), and everything will be connected
  5. Data centres are what ties all this together – they are what will enable everything to be connected.
  6. The talk came with the preface that the future is already here, it’s just not well distributed (for example Apple Pay, smart vending).

So here are the 10 points with some examples:

1. Augmented reality

  • Store through transparent screen that only shows you what you need, and
  • individualized/personalised experiences using beacon technology.

2. Shop anywhere, serve anywhere

  • One click or one thought to buy something, and
  • Bluetooth chip: you snap a pic of what someone is wearing, it recognises the clothes and you are one click away from buying.

3. Smart vending

  • Go to a touch screen, choose what you want and the product comes, and
  • An example is the Nepresso vending machine in Barcelona airport. It looks like a store but is like a large ATM that vends coffee.

4. Sentient stores

  • You can interact with the stores, and
  • they can offer guide dots for the visually impaired.

5. Smart shelving

  • You can pick something up within a store and a screen above displays data personalised where possible.

6. On-demand merchandise

  • 3D printing: take a picture and out pops a 3D version of the model.

7. Off the grid retail

  • Solar powered cooler (save the planet by drinking beer!)

8. NFC and wearable payables

  • Pay with Apple Watch,
  • Barclays in the UK has NFC wristbands that enables tap and go payment, and
  • fashion wearables: the whole band becoming a screen.

9. Vibrant data

  • Everyone carries around invisible data, and
  • now you can take this and serve people better.

10. Artificial intelligence

  • Digital avatars that are available to convey emotion, and
  • RoZie the Robot, your shopper assistant (scary!).”



Posted on: March 28, 2015, 6:07 am Category: Uncategorized

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