How to get a Logo Accepted: 8 Steps

Lord knows this can be the most contentious process . . .

https://www.smashingmagazine.com/2016/02/design-workflow/

1. Explain Your Design Workflow Link

2. Provide Your Client With A Creative Brief Link

QUESTIONS TO ASK ABOUT THE BRAND LINK

1. Who are you?
2. What do you do, and why?
3. What do you promise your customers?
4. What is your unique selling point (“We are the only company to [provide this service]”)
5. What is your story?
6. What is your future?
7. Who are your competitors?
8. Who loves or may love you, and why?
9. Are you going to influence the lifestyle of your customers and how?
10. What emotions do you want to evoke in your customers?

3. Know How To Deal With Creative Clients Link

4. Start With Research, Finish With Research Link

5. WHY USE A MOOD BOARD? LINK

6. Present Designs Like An Ad Agency Link

Design doesn’t speak for itself, nor does design sell itself.

MAKE IT LIVE LINK

SHOW THE STORY LINK

USE BADGES LINK

USE THE RIGHT KIND OF MOCKUP LINK

7. Mind the App Icons Link

8. Think Big, Think Ahead Link

A logo is not a brand.

Remember: Design Is A Job Link

Stephen